trying to watch apple video on iphone. it’s only 5 minutes but seems longer, despite its amazing content.  it has hung for several minutes already. frozen.

for example

drat. looks like i will have to fix my video lighting.

ipsum lorem etc.


Need Visionary Book Designer

I’d never used freelancers hired on the web before this project.

Posted this to Upwork. Freelancer. People per hour.  Guru.com


candidates: https://docs.google.com/document/d/1gZAPj6fhT-w_pHVD3-zJVD3FJ3pe2nVF709xiYPsy90/edit

Thought a subcontractor was working on this but in six days, he could not come up with a sample or tell me about his approach. 10/17/15: starting the search again.

Tasks: Prepare book manuscript for printing and e-publishing.

Design page layout for book on Real Learning.

File in Word is here.  Manuscript is 217 6×9 pages containing 39,000 words and 70 graphics.


Page design, look and feel. Need appearance which is credible but friendly. Graphics are fine as is for this version

Prepare file for submission to Lulu. Presumably in Adobe InDesign.

Create e-versions. Kindle, ePub, pdf, mobi.

Cover is in pretty good shape. It requires getting “Real Learning” the correct size and placement.

real cover


Special case:

This book will always be in beta. I expect to slipstream changes and improvements every few months. In other words, I need a template that’s not going to fall apart when I make additions to the text.

I’d like to work with someone who understands the mission of the book and the challenge of enticing people to follow its directives. Here’s a description of the project.  If you’re a true believer, you might think of this as a trophy project. I am committed to taking Real Learning to millions of people.  About me.

I’m new at this and can also use help on marketing and using the right distributors. The job includes hand-holding and providing advice while getting things running.


I intend to release the book at a conference in Berlin in late November. That means completing this job within the next two weeks.


Show me comparable projects you’ve completed in the past. I’m looking for someone who has designed books and ebooks, not a logo designer.

Tell me why you’re the person to do this job.


This project is being run on a shoestring. Everything’s coming out of my pocket. I don’t have tens of thousands to spend. However, I’m not looking for charity, either.

Tell me what you would charge to complete the project at your standard rates.

I will trade off quality and price so don’t give me an unrealistically low estimate. I turned away a fellow who said he’d do all this for $125.

Feel free to email or Skype me with your questions and suggestions.

Jay Cross
Internet Time Group


jaycross on Skype

1/510 525-9487

Next day follow-up

I received dozens of responses. Only a few were more than boilerplate.

I realized that I’d miscast the assignment. I want someone who is going to think things through and apply ingenuity, not just dump text into a template. No “I can do this in 24 hours” types. I prefer someone who’ll stick with me for weeks. A fellow in Lahore is a graphic designer. We skyped last night and he’s writing up a proposal.


Had a one-hour HeartMath session with Kristina this morning.

I had sort of a weak image in mind for HeartMath’s commandment to “breathe through your heart.” You need to think of a big pumping heart that’s centered in the chest and expands as you breathe. I never got this from HeartMath’s instructions. I think I’ll write them. I’ve been so head-on creating graphics for Aha! , reading back through design books about the rule of thirds and the golden ratio and such, that graphics on my mind

Also, I find that as I write about reflection, I myself am reflecting more on my experience, Today I was trying to integrate emotion into my breathing First neutral, then negative (Vulnerable to attack!) and finally safe and serene (my cocoon.) I’ll have to practice this to make it part of my routine

You have written learning goals, haven’t you?

“The discipline of writing something down is the first step toward making it happen.”
Lee Iococca

// Create your own user feedback survey

If you want to accomplish your goals, you’d better write them down.

Dr. Gail Matthews, a psychology professor at Dominican University in California, found that you are 42 percent more likely to achieve your goals just by writing them down.

Dominican reports that participants in Matthews’ study were randomly assigned to one of five groups. The research study reports that:

•    Group 1 was asked to simply think about the business-related goals they hoped to accomplish within a four-week block and to rate each goal according to difficulty, importance, the extent to which they had the skills and resources to accomplish the goal, their commitment and motivation, and whether they had pursued the goal before (and, if so, their prior success). This group accomplished 43% of their goals.

•    Groups 2-5 were asked to write their goals and then rate them on the same dimensions as given to Group 1.

•    Group 3 was also asked to write action commitments for each goal.

•    Group 4 had to both write goals and action commitments and also share these commitments with a friend.  This group accomplished 64% of their goals.

•    Group 5 went the furthest by doing all of the above plus sending a weekly progress report to a friend. This group accomplished 76% of their goals.

Broadly categorized, participants’ goals included completing a project, increasing income, increasing productivity, improving organization, enhancing performance/achievement, enhancing life balance, reducing work anxiety, and learning a new skill. Specific goals ranged from writing a chapter of a book to listing and selling a house.

Letters, we get letters

A couple of days ago I was scouring the web, looking at other people’s books, papers, and programs to help people learn to learn. It’s pretty lean pickings. But I was impressed with the slick sign-up approach and first emails that arrive before you get to the course/link list/planning forms that you’ve just bought. The marketing outshines the reality.

I realized that the email I send out welcoming someone to the Aha Project was truly ho-hum. I fooled around with the formatting and ended up with something much more attractive.



Tomorrow I’m going to dig through the documentation and become a Chimp master. It will be a critical skill for following up with Aha! folks. I have already programmed letters to go out 1, 2, 3, 4, and 5 weeks after purchase. They may become the Aha service.

I need to find out how much I can customize this puppy.