Lessons from Laura

tmlogoYesterday I reconnected with my pal Laura Overton, with whom I worked 15 years ago at SmartForce. Her company, Towards Maturity, surveys organizational learning practices. An individual organization gets an in-depth report on its Learning Landscape. They summarize results into industry reports; The Learner Voice was issued in May 2015.

Towards Maturity is a benchmarking practice that provides
authoritative research and expert consultancy services to
help assess and improve the effectiveness and consistency of
L&D performance within organisations. It leverages the data
gathered from the largest learning and development
benchmark in Europe.

From The Learner Voice #2
Nearly 20,000 learners have taken part in the Towards Maturity Learning Landscape since it started. Here are some insights from a random sample of 5,000 learners from the private sector who participated in a space of nine months:

  • 89% of learners prefer to work in collaboration with other team members
  • 70% use web searches to learn – irrespective of age
  • 42% access learning through their mobile device
  • 82% of learners like to be able to learn at their own pace
  • 44% learn for work during evenings and weekends
  • Recognition is important to over 60% of online learners

Essential or highly useful for learning what they need for the job:

1. 91% team collaboration
2. 81% manager support
3. 73% web search
4. 83% conversations / meetings
5. 67% support from mentor / coach / buddy
6. 64% formal education course
7. 55% internal company documents
8. 52% internal networks / communities
9. 50% mobile
10. 49% live online learning /
47% self-paced e-learning

WHAT MOTIVATES STAFF TO LEARN ONLINE?
75% want to be able to do their job faster and better
51% like to learn just for personal development
50% want to be eligible for promotion
47% want to obtain professional certification
41% want to be enabled to earn more money
39% want to keep up with new technology
35% want to achieve/maintain a higher certification level
35% want to increase productivity
22% want to pass an assessment
10% want to compete against colleagues for a high score

WHAT STOPS THEM FROM LEARNING ONLINE?
63% lack of time for self-study
40% can’t find what they need
41% find current online learning not relevant to their need
28% lack of somewhere appropriate to study
26% find learning content uninspiring
25% technology issues such as low bandwidth
22% learning objectives are not clear

Respondents appear to be talking about explicit learning only.

Aha! needs more on collaboration, web search, mobile.

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